Barilla chooses LIC for its In-Store Display of the new line Bronze-cut Pasta

Lic packaging e Barilla

The goal is to differentiate: not only on the shelf but also in the promotional spaces.

The new display islands with the new color code are totally recognizable in store.

The project follows the position shared by both companies on the sustainability:

The decision not to laminate displays and to use recyclable accessories aims to develop an increasingly sustainable supply chain, including at the point of sale.