POP Efficiency Wilkinson


To simplify and reduce REGULARLY costs of temporary displays across Europe, taking into account supply chain and co-packing. Operating via KANBAN system (on Pull activity).


Wilkinson designated the Visibility manager Europe as the project coordinator. This initiative covered over 15 countries in Europe and was implemented in 12 months.


  • 85% reduction of number of POP SKUs in Europe (from 46 to 7 SKUs)
  • Annual savings > 22 % till 2011
  • Forecasted annual savings incl. co-packing as of 2012/2013 > 50