Challenge
Capture shopper’s attention at the point of sale and stimulate them to purchase the new Witor’s Harry Potter tablets and Snacks.
Soluzione
The island is composed of:
- A totem & floor display that promote the Golden Snitch of Harry Potter, the new praline of Witor’s
- A backdrop and floorstickers that represent the protagonists of J.K. Rowling’s Best Seller



